Market impact :Water-based paint in the exploration phase coatings

In the coatings market, the waterbased paint" catch eye from time to time. This indicates that the market is open to water-based paint products, key in the hands of the enterprise and the dealer's hand. This year's building materials market of decorative materials, in addition to the silica algae mud rapidly throughout the country, there are also many water-based paint brand flagship stores and boutiques to build up. The small, and distributors, the consumer chat realized that their water-based paint environmental nature are recognized: As the name implies, water-based stuff, non-toxic, green. "

Doubt and confusion

However, the Distributors and consumers for water-based paint features and the quality is still skeptical and confused attitude, mainly due to the construction of the brushing technique, the water-based paint with oil paint also marked differences. It is mainly responsible for the paint brush the painter has the right to speak, they said to reporters, most of the water-based paint of paint film hardness is less than the level of the oily paint, paint, paint more than oily coated with a few of the more than oily paint construction requirements. Most of the painter masters, they are more used to using oil paint.

In fact, the waterborne coatings in the manufacture of paint, the process is not complicated, it is good water-based synthetic resin materials (core) plus additives (such as levelling agents, defoamers, extinction powder, etc.) and water, high-speed blender (high speed dispersion). However, water-based paint production technology at the heart of which is water-based resin technology, it is critical to Domestic synthetic high-quality water-based resin only in a few, more synthetic resin business can only create low-end of the resin, and meet the growing needs. Together with water-based paint products market constraints and other reasons, resulting in high quality water-based resin market openness. As long as the water-based resin this core technology is a breakthrough and produced good quality water-based coatings can be used in performance comparable with the paint. However, the market is flooded with low water-soluble resin, coating, the coating in water can be dissolved), such as a water-based paint production technology of soft rib and had a direct impact on market confidence. According to the construction of the network is small, in the low-input, high output, big market of strong temptation, many of the companies evade, abandoned the resin core and coating needs and nature of the decorated, it was not enough in the technology advanced, the quality is not fully compliant, on the production of water-based paint products, and hurried into the market, resulting in many consumer demand for waterborne coatings for use with skepticism. There are business people frankly, they can produce a small amount of water-based products at your dealer, more for the sake of publicity to shows "I would be able to produce water-based paint, but for water-based paint sales and do not have too much expectation.

To raise confidence in the market.

what can be done to improve market confidence in the water-based paint? Only the practice in order to resolve the issue.

The dealer told reporters that, after years of practical application and found that the problem of water-based paint can use technology to make up for. "It is now the world's water-based paint technology has been able and oily paint comparable to, or even in some respects than oily paint, this shows the progress requires a practice, in real-life applications to improve product performance, this process requires our tolerance. "

The dealer has acknowledged that it is now water-based paint in product performance, firm and oily paint there is a small gap, and this requires time to continuous improvement; water-based production costs remained high, causing the product price as oil paint, the more we need from the actual production process to find the means to reduce costs and to a long-term vision Water Based coatings market.

There are also business people see the light at the end of the tunnel. In recent years with economic progress and the deterioration of the environment, awareness of environmental and health requirements are also growing strongly, starting in 2008, waterborne Wood Coatings affect the development of the three conditions - technical research and development, market demand, policy support - have become more mature. "The development of waterborne coatings industry is once again on the agenda, fortunately, there are a growing number of furniture enterprises to use the waterborne Wood Coatings, more and more dealers to water-based paint a new awareness and understanding. "

Market-based methods available on

the market to visit, coating leads the reporters found to have Fang paint, paint, and other representatives of the Thai is a water-based paint dealers have a number of trends. This shows that they are in the exploration has found a market-based approach.

The reporters interviewed one in Shenzhen Luohu operations each Fang paint dealer, let her talk about business ideas. She said that the local water-based paint sales is good, primarily the owners are inclined to water-based paints, oil workers tend to master oily paint.

In order to allay the concerns of the oil work master, she is more to their analysis. For example, during the construction of the long-term performance of oily finish construction of physical hazards is large, but the taste is heavy; the difficulty, if you are using the correct method of construction and construction tools, water-based paint with oil paint of construction works are similar in difficulty; paint drying time, compared water-based paint dries in less time than the oily paint a bit faster. The comprehensive analysis, I believe that the master oil workers will choose to water-based paint. "

In Ezhou city of Hubei Province, Hua Yong-area agent set-painted girls good fun talking about her select a proxy set-PAINT: "The brand carefully inspected before, I was thinking about the agent some new products, feel oily paint is too general and not attractive, therefore, has been to identify water-based paint to the agent. '

' Leung Leung told reporters, the Thai manufacturers in the county-generation", "Although I am agent sets tae finish time is not long, but the volume is ideal. She has just begun marketing also face a lot of setbacks, many consumers do not accept, feel that the time is oily paint, paint for the performance of the oily are more familiar with, without understanding the water-based paint product performance, was unacceptable.

"I thought, tried every means to break this status quo. Thus, I will put the product to bring to the owners, oil carpentry instructor's house, they learn about the product's performance, but the initiative to look for on-site, is of particular interest. '' Leung, said.

She had heard from another angle interpretation of water-based paint of construction technology that water-based paint oil paint construction is much more convenient. "Directly into the water to tune, and oily paint would also like to join the curing compound and other products, and the odor. She said that the used set-paint customers have said that the product smells small, thick consistency, spray paint coatings are much larger than the largest, "Therefore, relative to the oily paint, water-based paint advantages abound. "

Thus we can see that even though the water-based paint is still in the development stage of exploration, but in the market, the water-based paint products in the shadow of an increasing trend. It is believed that so long as the application of waterborne resins, water-based paint a breakthrough product quality can be greatly improved, it will be on the market rapidly under way.

For Resellers, they do not exclude the sale of water-based paint. Part of the success of the dealer's experience has shown that, as long as the product quality is guaranteed, and the sales method correctly, a water-based paint a huge market space. And now the most urgent needs is to build market confidence in the water-based paints, and establish a good market order. The former refers mainly to the consumer level, which you will need to provide better products.